Our logo, when first launched, created quite a stir. Some of you likened us to the famous ice cream brand. Not a bad idea, we thought, although we were not inspired by this brand. Ice cream indeed brings joy to many young and old. We too would like to bring happiness to people, in line with our vision of a Fair Society with Strong Families and Esteemed People.
That ice cream logo notwithstanding, we want to convey this central message: Ours is a heart within a head, NOT a heart within a heart. We hope this clears the air.
Let us now continue with the second question of the your top 10 FAQs:
2. What is the meaning and significance of the party logo and its colours?
The party logo shows a head with a heart inside and represents that the Party has the interests of Singaporeans, first and foremost, at heart. It comes from our hearts as We Think with Our Hearts. The red colour represents our belief in Singapore and shows the passion of Party’s members to champion for the interests of Singaporeans first. The white background stands for integrity and transparency and we uphold these values in our pursuit of a fair society, strong families and esteemed people for all Singaporeans.